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Content Writer, Journalism,IT,Marketing and Communication in Channels,Aptean,Bangalore

Written By Ajit Kumar on Tuesday, July 1, 2014 | 6:01 AM

Content Writer
Job Type:Full Time
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Job Description
Aptean is looking for a dynamic and self-motivated Marketing Content Writer to help develop crisp and creative content to support all Marketing and communication initiatives through different channels. We are particularly looking for proven candidates that have extensive experience writing and repurposing remarkable content for the IT industry that resonates with multiple audiences such as customers, partners, prospects and our community.
Desired Skills and Experience
  • Bachelor's/Master’s Degree in Journalism, English or Communications
  • Minimum 3 years of marketing experience in the IT Software/Services industry, including marketing communications, copy writing, editing, content development, content syndication
  • Manage multiple projects and write and edit content for the company website, email campaigns, online communication, blogs, case studies, newsletters, infographics, printed brochure and content support for other asset types
  • Impeccable command over grammar with excellent copy editing skills
  • Strong writer with proven ability to ensure best practices in messaging and writing
  • Adept at handling both business and technology aspects of marketing content
  • Technology enthusiast with an ability to convert complex technical information into appealing, easy to understand marketing content   
  • Ability to collaborate and work effectively in large, complex organizational structures with rapidly changing requirements and shifting priorities
  • Ability to research and parse valuable data from existing content
  • Research trends, news, and social media content for strategic use in content development
  • Ability to liaise seamlessly with in-house subject matter experts (SMEs)
  • Familiar with keyword research and search engine optimization
  • Analytical capabilities and experience for creating case studies and whitepapers
  • Ability to plan new and engaging pieces of content
  • Editing materials provided by other writers for both quality and consistency with the APTEAN “voice”
  • Proven ability to follow plans and directions
  • Excellent interpersonal skills
  • Hard-working, determined self-starter
  • Ability to manage internal and agency relationships to expedite content creation
  • Ability to manage stakeholder relationships to meet and exceed timing and budget goals. Stickler for deadlines, meticulous and detail-oriented, with ability to prioritize
  • Support other projects as  part of the Marketing team
• Knowledge of business and industries across APAC Region
• Moderately good comprehension of technology trends across industries
• Ability to handle digital content, while showing dexterity to juggle both online and offline content
• Experience managing Social media content and promotions
• Have a source base of content creation agencies
• Knowledge of brand branding, marketing blitz and promotions
• Experience with translation services and software systems a plus
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